The IAIN Bone Research Team held a Focus Group Discussion (FGD) as part of a research project funded through the Indonesia Bangkit Research Funding Program (PRIB) 2026. The activity was held on Sunday (August 30, 2026) at Hotel Novena Watampone.
The FGD was part of a research project entitled “Building Halal Awareness through Digital Innovation to Optimize the Business Performance of Traditional Market Entrepreneurs in South Sulawesi.” The research is led by Prof. Dr. Syaparuddin, S.Ag., M.Si., a lecturer at the Faculty of Islamic Economics and Business (FEBI), IAIN Bone.
The FGD provided a forum for discussion to explore various perspectives on strengthening halal awareness, utilizing digital innovation, and improving the competitiveness of traditional market businesses.
The event began with an opening session and remarks from the Head of the IAIN Bone Research and Community Service Institute (LPPM), followed by directions and the official opening of the FGD by the Head of the Industry Office of the Bone Regency Government.
During the event, Prof. Dr. Syaparuddin, S.Ag., M.Si. delivered an introduction and explained the objectives of the research. The FGD also featured Muh. Rusli, Founder of TCG Group, PT Tribun Consulting Group Makassar, who presented material on digital innovation as a driver of halal awareness and its impact on the business performance of traditional market entrepreneurs.
Meanwhile, Musdalifah, S.Kom., M.Si., a representative of the Industry Office of the Bone Regency Government, delivered a presentation on strengthening the halal ecosystem and the competitiveness of traditional market businesses through policies and MSME development programs.
The event continued with a discussion and FGD involving the moderator, speakers, research team, and participants. The discussion served as an important forum for gathering input and perspectives to support the research.
Through this activity, the IAIN Bone Research Team is expected to gain relevant insights to support the research while contributing to the development of the halal ecosystem and improving the performance of traditional market businesses in South Sulawesi.
